![]() Even before the pandemic forced people to stay at home, however, more than half (54%) of people said they purchase directly from social media. Almost a third (29%) say that most of their new purchases come from social media discoveries. Tip #1: Expand your store footprint with social sellingĪccording to a DigitalCommerce360 survey of over 4,500 consumers, 82% of people say that social media is where they hear about brands and products most frequently. So how do you ensure your all-important holiday season is a stellar success? On top of that, the economy is groaning under a global labor shortage which means you might not have the resources to provide the high-touch level of support you once did. One thing we know for certain is that competition for consumers will be fierce. Are those permanent or temporary removals? Will people abandon the idea of holiday gatherings in favor of a wonderful trip as a reward for sheltering in place? Last year consumers stayed home, and many used the no-traveling policy to cross people off their shopping list they weren’t going to see in person. ![]() ![]() 2021 promises to be another “interesting” holiday season. ![]()
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